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For many local businesses in Berwick and Melbourne’s south-east, Google Maps is one of the main ways new customers discover services and places to visit. When someone searches for phrases like “restaurants near me”, “cafes in Berwick”, or “plumber near Narre Warren”, Google Maps often displays the top local businesses before any websites appear. For restaurants in particular, appearing in these results can mean more bookings, more takeaway orders, and more walk-in customers. However, the same principle...

It's important to note that in general terms, wordpress is a VERY secure CMS. It has updates released regularly to prevent hacking and exploits. Creators of active plugins and themes are also generally very good at releasing security updates. The problems arise if you (or your web developer/webhost) don't keep wordpress websites, and their plugins and themes, up to date. Running old plugins that have not been updated for several months or years is also a big problem....

Most of us have been using Google Maps to help locate restaurants for years. This exceptionally priceless app has also been great for checking out restaurant reviews and ratings, and browsing galleries, all of which can help consumers decide which restaurant to choose. Now, in mid-2019, Google Maps has made it even easier to pick your flavor by releasing a ‘popular dishes’ feature (currently only functional on Android devices but rolling out to iOS devices over the...

“Design should be used as a way of consciously influencing consumer behaviour”. Good design helps connect people to your brand, by telling a story in a way that creates a positive aesthetic impression, which in our field is important for all contexts of visual design – graphic design for screen, print and interaction (functionality). And there’s a lot of noise to compete with now through the many channels to which we are exposed, especially when you think about...

THIS IS FREE ADVERTISING - A WAY TO GET YOUR PROMOS IN FRONT OF MORE PEOPLE, AND TO THEREFORE ATTRACT MORE CUSTOMERS. As an international innovator of technology and communications (amongst other things), Google continues to create new tools that aim to genuinely help businesses with their online marketing strategies. Some of these tools are easier to use than others, but to take advantage of them you must have an active Google My Business (GMB) listing. So if...