Claiming your local ‘Google My Business’ listing to boost credibility

Claiming your local ‘Google My Business’ listing to boost credibility


Do you know if you have claimed your Google My Business (GMB) listing? Do you know how to check? You can do this in a new tab by typing your business name into the Google search bar. If you see a blue message that reads, “Own this business?” this tells you that your listing is UNCLAIMED, and therefore UNVERIFIED, and unmanaged. Right before you go ahead and click that blue link, read on to find out why exactly this is going to boost your online profile and, as part of a successful local SEO strategy, get more traffic to your site.

Think about how you use the Google search function as a consumer – chances are you value the results you see when searching for a business, and most probably take into account the ratings and reviews you see there, along with the credibility that comes with a Google-verified listing. Without a verified listing (and therefore you can assume the business information that appears is probably not accurate) this business risks losing potential customers, as we, as customers, are more likely to visit the business with verified, complete and current info, over a business that does not.

For a business owner this means having links to your website, photos, operational hours and contact details at the very least. It also means knowing what content to display through this valuable online platform. High quality content should be provided here in the form of clever, relevant copy, and great images that capture attention. Once claimed this platform should be maintained regularly – this is especially crucial for small local businesses who are trying to increase their rankings in local search results.

As part of our implemented SEO strategies we can help you claim and/or manage your GMB listing, so that you can start to see genuine growth in your website rankings.

Get in touch with us today if you would like a free online analysis or would like to chat about how we can help achieve this for you.