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“Design should be used as a way of consciously influencing consumer behaviour”. Good design helps connect people to your brand, by telling a story in a way that creates a positive aesthetic impression, which in our field is important for all contexts of visual design – graphic design for screen, print and interaction (functionality). And there’s a lot of noise to compete with now through the many channels to which we are exposed, especially when you think about...

SEO, GMB & UYW Do you know if you have claimed your Google My Business (GMB) listing? Do you know how to check? You can do this in a new tab by typing your business name into the Google search bar. If you see a blue message that reads, “Own this business?” this tells you that your listing is UNCLAIMED, and therefore UNVERIFIED, and unmanaged. Right before you go ahead and click that blue link, read on...