New Google My Business Feature
THIS IS FREE ADVERTISING – A WAY TO GET YOUR PROMOS IN FRONT OF MORE PEOPLE, AND TO THEREFORE ATTRACT MORE CUSTOMERS.
As an international innovator of technology and communications (amongst other things), Google continues to create new tools that aim to genuinely help businesses with their online marketing strategies. Some of these tools are easier to use than others, but to take advantage of them you must have an active Google My Business (GMB) listing.
So if this is you, and your business is already utilising your GMB listing regularly, you might have recently noticed a new feature popping up in the ‘Create Post’ section. This new feature gives you the option of creating an ‘offer’ for your business, which is basically where you can post any promotions that you’re running.
This is essentially FREE advertising space, with the offers showing up both in Google search and maps results.
Creating the ‘offer’ is similar to creating a normal GMB post with many of the same options like adding a title, images and text, so you can (and should ) make it look visually appealing. You can also add a ‘coupon code’ and a start and end time for your offer.
So if you are currently running a promotion for a particular service or event, or have a product that is momentarily heavily discounted, this is the perfect place to promote it and making the most of your prime online real estate.
Contact us today if you would like to chat about maximising your online profile.