“Design should be used as a way of consciously influencing consumer behaviour”. Good design helps connect people to your brand, by telling a story in a way that creates a positive aesthetic impression, which in our field is important for all contexts of visual design – graphic design for screen, print and interaction (functionality). And there’s a lot of noise to compete with now through the many channels to which we are exposed, especially when you think about...
A few years ago, online communication (i.e. how businesses were engaging with their customers) looked quite different. Now that everyone has a platform from which to voice their opinions, ideas and customer experiences, it is ESSENTIAL that business owners proactively ‘manage’ these interactions via social media and online reviews. And it can actually be dangerous for your business to ignore what is being said online. This is the basic premise of Reputation Management, and by considering this element...
Don’t underestimate how powerful online reviews are in driving consumer behaviour. It is fairly common knowledge that you can post a review for a business via their Google maps listing (whether they have claimed their listing or not). But did you know that businesses can respond to the reviews that have been made? This is a particularly useful function for business owners as it’s a great opportunity for reputation management. Despite whether the review you have received is...